Meg 11,the New Industrial design project, born from the research of new formal solutions, is characterized by shapes and lines which emphasize the pathos and the poetry of objects, symbols that transcend their functional nature. The new collection Meg 11, despite its evocative dimension, gives the shape a particular attention. Besides the linear shaped sanitary ware, combining complementary bathroom fittings with an optional tree limb shaped towel rack , enhance its natural line. Meg 11 with its essential and clean ethereal lines : shapes are simple and complement other optional items, such as the wood monolith washbasin. The washbasin-wash tub, considered until now an item only linked to its proper function, is here shown as an interior decorative element.